Friskies® – collections-friskies-c2-ae

In the 1970s and 1980s, Friskies-brand food products were introduced in the "gourmet" industry category, such as Bright Eyes and Chef's Blend.

By 1985, Friskies' producer, Ralston Purina, was the largest manufacturer of pet food with a 14.5 percent market-share. Dry and wet food products specifically for kittens were introduced in 1988 and 1989 respectively. Fresh Catch, which contained only fish, was introduced in the early 1990s. According to industry analysts, competition in the pet food industry heightened by 1990. 

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